CUBE

CUBE was founded by Marcus Pürner in 1993 in the northeast of Bavaria, Germany. Born out of the trend of the time coming over from America for off-road riding, it was an early European adopter of mountain biking. CUBE actually started off as a small local bike shop and distributor in Waldershof, but it didn’t take long for the team to decide that they could do a better job of creating bikes themselves.