GUCCI

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About the brand

GUCCI: fragrance and lip colour from the Florentine house

100% authentic

About GUCCI

GUCCI was founded in Florence in 1921 by Guccio Gucci, starting as a leather goods and luggage retailer. Today the house is owned by the French luxury group Kering.

Its fragrance lines at LMCHING are Bloom, Flora Gorgeous Gardenia and Guilty. Bloom was created with perfumer Alberto Morillas around tuberose and jasmine bud, Flora Gorgeous Gardenia centres on white gardenia, and Guilty comes in Pour Femme and Pour Homme versions. Gucci beauty moves to a 50 year licence with L'Oréal from 1 July 2027.

Choosing a scent. For white florals, start with Bloom Eau de Toilette, or Bloom Intense for a deeper evening version. For a sweeter floral, try Flora Gorgeous Gardenia. For men, Guilty Pour Homme comes as an Eau de Toilette, an Eau de Parfum and a Parfum.

Founded
1921, Florence
Founder
Guccio Gucci
Parent
Kering
Origin
Italy
Beauty licence
L'Oréal, from 1 July 2027

Bestsellers by line

Gucci Bloom 意大利 绽放淡香水 Jasmine and tuberose white florals, from the fresh EDT to the deeper Intense.
Flora Gorgeous Gardenia 意大利 绮梦栀子香型女士浓香水 义大利 花之舞薰衣草紫瓶 2021限量版浓香水 White gardenia, jasmine and frangipani over brown sugar and patchouli.
Guilty Pour Femme 义大利 罪爱女士淡香水 意大利 罪爱系列女士浓香水 Mandarin and pink pepper florals over patchouli, in EDT, EDP and Intense.
Guilty Pour Homme 意大利 罪爱男性淡香水 意大利 罪爱男士浓香水 意大利 罪爱男士香水 Lavender, orange blossom and cedar, in EDT, EDP and Parfum.
Lip colour 意大利 绒雾唇膏 3.5g 意大利 倾色华缎唇膏 3.5g 意大利 Rouge A Levres液体哑光唇彩 Rouge a Levres in matte, satin and liquid matte finishes.

Frequently asked questions

Who created Gucci Bloom?

Gucci Bloom was created with perfumer Alberto Morillas. It is built around tuberose, jasmine bud and rangoon creeper, and the line now includes the Eau de Toilette, Intense and Profumo di Fiori.

What is the difference between Guilty Pour Homme EDT, EDP and Parfum?

The Eau de Toilette pairs lavender and lemon with orange flower, cedarwood and patchouli. The Eau de Parfum opens with a rose accord, chili pepper, balsamic vinegar and salt. The Parfum is a woody aromatic ambery version with juniper, nutmeg, labdanum and musk.

Who makes Gucci fragrances?

Gucci fragrance and beauty is made under licence. In July 2026 L'Oréal signed a 50 year exclusive worldwide licence for Gucci beauty with Kering, due to take effect on 1 July 2027.

Are GUCCI products at LMCHING genuine?

Yes. LMCHING sells genuine GUCCI fragrance and lip colour and ships them worldwide from Hong Kong.

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  • 100% authentic GUCCI products