Helena Rubinstein

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About the brand

Helena Rubinstein: avant-garde skincare since 1902

100% authentic

About Helena Rubinstein

Helena Rubinstein has made skincare since 1902, when its founder, Madame Helena Rubinstein, opened her first beauty salon in Melbourne. Her first cream was Valaze, which the brand calls the first treatment cream.

Now part of L'Oréal Luxe, the brand develops its ranges with outside scientists. Replasty was created with LACLINIC Montreux, a partnership that began in 2008. Powercell Skinmunity uses native vegetal cells, which the brand has explored since the early 2000s, and Prodigy Cellglow is its hydration range.

A simple routine. In the evening, warm a hazelnut-sized amount of Replasty Age Recovery Night Cream and massage it over the cheeks, forehead, chin and neck. Helena Rubinstein pairs the night cream with Prodigy Cellglow The Rich Dewy Essence and, for the eye area, Replasty Age Recovery Eye Repairing Night Care.

Founded
1902, Melbourne
Founder
Helena Rubinstein
Parent
L'Oréal
Clinic partner
LACLINIC Montreux, since 2008
Hero ingredient
Pro-Xylane, 30% in Replasty Night Cream

Bestsellers by concern

Fine lines and firmness Crema Notte Rigenerante Anti-Età Replasty Duo Riaparatore Giorno e Notte (Crema Giorno 50ml + Crema Notte 50ml) Crema Occhi Replasty Age Recovery Eye Replasty Age Recovery "bandage" texture creams with Pro-Xylane, 30% in the Night Cream.
City skin and pollution Siero Rigenerante Powercell Skinmunity Youth Reinforcing Essenza Viso Rigenerante Powercell Skinmunity A serum and an essence with samphire native cells; the serum is made to help defend skin against urban aggressors.
Hydration Essenza Prodigy Cellglow A hydrating essence with Edelweiss native cells that leaves a plumping veil on skin.

Frequently asked questions

How much Pro-Xylane is in Replasty Age Recovery Night Cream?

30%. Helena Rubinstein says the Pro-Xylane in Age Recovery Night acts at three skin levels. The brand also makes Replasty Age Recovery Night 50PX with 50% Pro-Xylane, which is a different product.

Is Replasty suitable for sensitive skin?

Helena Rubinstein lists the Replasty Age Recovery Day Cream and Night Cream for all skin types, even the most sensitive.

What is the "bandage" texture?

It is Helena Rubinstein's name for the wrapping texture of its Replasty creams. The brand describes the Night Cream as a velvety, featherweight cream.

Are Helena Rubinstein products on LMCHING genuine?

Yes. LMCHING sources Helena Rubinstein from established distributors and wholesale suppliers. Before dispatch, our Hong Kong warehouse team checks each item's seal, batch code and packaging. If you have a concern, email yourexpert@lmching.com with your order number and photos; if an item is found not to be genuine, we refund you in full.