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SHISEIDO: Japan's Oldest Beauty House, from Fino Hair Masks to Future Solution LX

SHISEIDO was founded in Tokyo's Ginza district in 1872 as Japan's first Western-style pharmacy, making it the oldest cosmetics company in Japan and one of the oldest in the world. Today the Shiseido Group spans prestige skincare, makeup, men's grooming and the Japanese drugstore hair care brands Fino and Tsubaki. This collection brings together both sides of SHISEIDO: the luxury counter lines and the Japan-only pharmacy favourites, all shipped from Hong Kong.

SHISEIDO bestsellers at LMCHING

  • Fino Premium Touch Hair Treatment Mask 230g: the viral Japanese hair mask with royal jelly and six beauty essences that repairs damaged hair in five minutes. The number one SHISEIDO product at LMCHING.
  • Fino Premium Touch Shampoo, Conditioner and Penetration Essence Hair Oil: the complete Fino routine.
  • Tsubaki Premium EX Repair Hair Mask: camellia oil repair for coloured or heat-damaged hair.
  • Future Solution LX Eye and Lip Contour Regenerating Cream and Concentrated Brightening Softener: the brand's top-tier anti-ageing line built on the Enmei herb.
  • Bio-Performance Advanced Super Revitalizing Cream: the long-running firming moisturiser.
  • SHISEIDO Men Hydrating Lotion, Energizing Moisturizer and Facial Cleanser: the men's skincare range.
  • Waterproof Six Angle Eyebrow Pencil and other Japan-exclusive makeup.

SHISEIDO is Japanese, not Korean

SHISEIDO is often grouped with K-beauty by international shoppers, but it is a Japanese brand with Japanese formulation standards. J-beauty favours fewer steps, refined textures and ingredients such as camellia, rice bran and royal jelly, and the Fino and Tsubaki lines are only officially sold in Japan, which is why LMCHING imports them directly.

Frequently asked questions

How often should I use the Fino hair mask?

One to two times a week after shampooing. Leave for five to ten minutes, then rinse. It can replace conditioner on the days you use it.

Is the Fino mask the same as the one sold in Japan?

Yes. LMCHING sources the Japanese domestic version with Japanese packaging from authorised suppliers.

Does LMCHING ship SHISEIDO worldwide?

Yes. Orders are dispatched from Hong Kong within one business day and delivered to the UK, Europe, Australia, the US and the Middle East by DHL, FedEx, Aramex or DPEX.