GUCCI

Q: Who created Gucci Bloom?

Gucci Bloom was created with perfumer Alberto Morillas. It is built around tuberose, jasmine bud and rangoon creeper, and the line now includes the Eau de Toilette, Intense and Profumo di Fiori.

Q: What is the difference between Guilty Pour Homme EDT, EDP and Parfum?

The Eau de Toilette pairs lavender and lemon with orange flower, cedarwood and patchouli. The Eau de Parfum opens with a rose accord, chili pepper, balsamic vinegar and salt. The Parfum is a woody aromatic ambery version with juniper, nutmeg, labdanum and musk.

About GUCCI

GUCCI was founded in Florence in 1921 by Guccio Gucci, starting as a leather goods and luggage retailer. Today the house is owned by the French luxury group Kering.

Its fragrance lines at LMCHING are Bloom, Flora Gorgeous Gardenia and Guilty. Bloom was created with perfumer Alberto Morillas around tuberose and jasmine bud, Flora Gorgeous Gardenia centres on white gardenia, and Guilty comes in Pour Femme and Pour Homme versions. Gucci beauty moves to a 50 year licence with L'Oréal from 1 July 2027.

Choosing a scent. For white florals, start with Bloom Eau de Toilette, or Bloom Intense for a deeper evening version. For a sweeter floral, try Flora Gorgeous Gardenia. For men, Guilty Pour Homme comes as an Eau de Toilette, an Eau de Parfum and a Parfum.

Founded: 1921, Florence
Founder: Guccio Gucci
Parent: Kering
Origin: Italy
Beauty licence: L'Oréal, from 1 July 2027

Bestsellers by line

Gucci Bloom Nước Hoa Bloom Eau De Toilette Jasmine and tuberose white florals, from the fresh EDT to the deeper Intense.

Flora Gorgeous Gardenia Nước Hoa Flora Gorgeous Gardenia Eau De Parfum Nước Hoa Flora Gorgeous Gardenia Eau De Parfum Phiên Bản Giới Hạn 2021 White gardenia, jasmine and frangipani over brown sugar and patchouli.

Guilty Pour Femme Nước Hoa Nữ Guilty Pour Femme Eau De Toilette Nước Hoa Nữ Guilty Pour Femme Eau De Parfum Mandarin and pink pepper florals over patchouli, in EDT, EDP and Intense.

Guilty Pour Homme Nước Hoa Cho Nam Guilty Pour Homme Eau De Toilette Nước Hoa Nam Guilty Pour Homme Eau De Parfum Nước Hoa Guilty Pour Homme Parfum Lavender, orange blossom and cedar, in EDT, EDP and Parfum.

Lip colour Son Môi Rouge à Lèvres Mat Lipstick 3.5g Son Rouge A Levres Satin Lipstick 3.5g Son Kem Lì Rouge A Levres Liquid Mat Lip Colour Rouge a Levres in matte, satin and liquid matte finishes.

Frequently asked questions

Who created Gucci Bloom?

Gucci Bloom was created with perfumer Alberto Morillas. It is built around tuberose, jasmine bud and rangoon creeper, and the line now includes the Eau de Toilette, Intense and Profumo di Fiori.

What is the difference between Guilty Pour Homme EDT, EDP and Parfum?

The Eau de Toilette pairs lavender and lemon with orange flower, cedarwood and patchouli. The Eau de Parfum opens with a rose accord, chili pepper, balsamic vinegar and salt. The Parfum is a woody aromatic ambery version with juniper, nutmeg, labdanum and musk.

Who makes Gucci fragrances?

Gucci fragrance and beauty is made under licence. In July 2026 L'Oréal signed a 50 year exclusive worldwide licence for Gucci beauty with Kering, due to take effect on 1 July 2027.

Are GUCCI products at LMCHING genuine?

Yes. LMCHING sells genuine GUCCI fragrance and lip colour and ships them worldwide from Hong Kong.

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