UNOVE

UNOVE is an Korean affordable luxury personal care brand that seamlessly blends sensory beauty with scientific innovation to deliver high-performance hair care solutions. Founded in 2021 by a team with over a decade of R&D expertise, the brand approaches hair care with the same clinical precision and sensorial refinement as advanced skincare. UNOVE’s clinically proven formulas deeply nourish and restore even severely damaged hair, offering visible, long-lasting results. Guided by the belief that softness is a form of strength, the brand has evolved from damage repair into a comprehensive personal care experience. Recognized as Korea’s No.1 hair care brand at Olive Young for four consecutive years, UNOVE is now emerging as a global next-generation beauty icon.