1. Our Story

Welcome to LMCHING, your portal to exquisite perfumes and skincare items from Korea and Europe. Founded in 2016 as a wholesale warehouse, we shifted to retail in 2019 - curating coveted Korean skincare brands and serving a global customer base. In 2021, we brought our discerning eye and passion for quality to Europe. LMCHING now provides over 5,000 perfume and skincare treasures from acclaimed houses like Chanel, Dior, Hermès, Sisley, La Prairie and more.

Our offerings feature rare fragrances, cutting edge serums, and innovative formulations - reflecting Korea and Europe's unmatched heritage and innovation in beauty and wellness. We take pride in sourcing authentic products that demonstrate masterful artistry and science from the continent's finest perfumers and laboratories.

With the support of partners and customers, LMCHING has experienced rapid growth since 2023. We now proudly serve over 200 countries through our online platform. We have also successfully partnered with and supplied our products to 300 bricks and mortar locations globally. This network allows us to bring the quintessential European shopping experience to beauty enthusiasts around the world.

To further support our global expansion, we have established branches in strategic locations. Our presence in Hong Kong, Vietnam, and Australia plays a crucial role in facilitating business operations and ensuring efficient service delivery across continents. These branches are instrumental in our mission to make high-quality skincare and beauty products accessible to a wider audience.

2. Our Vision

LMCHING was born out of a founder's fervent love for Korean skincare and the desire to make it accessible to all. Our founder's original vision for LMCHING is clear: in 2026, LMCHING will become an online haven where everyone can indulge in the luxury of high-quality beauty and skincare products at prices that won't break the bank.

In addition, since our expansion into European perfumes and skincare, we have supplemented this vision with a new passion. We aim to provide our global customer base with coveted, artisanal European fragrances and formulations previously unattainable for many people. Our goal remains unwavering - to deliver an unparalleled online shopping experience that acts as a doorway to the height of European beauty, quality and craftsmanship for all to enjoy.

3. Elevating Your Beauty

At LMCHING, we champion the unparalleled artistry and innovation of both European skincare products and perfumery beside Korean skincare items. Our commitment is simple: to make the height of European and Korean beauty and quality accessible to all. We collaborate closely with renowned suppliers across France, Italy, Switzerland, England and beyond to offer a curated selection of over 5,000 perfumes and skincare treasures at fair prices.

4. Your Satisfaction, Our Devotion

Each and every LMCHING customer holds a special place in our hearts, as you are the embodiment of trust in us. We understand that a superb online shopping experience extends far beyond the product itself; it encompasses every step of your journey, from pre-order inquiries to post-order support and delivery.

Rest assured, our dedicated customer service team is here to cater to every detail of your order. Your package is meticulously prepared and dispatched within 24 hours of your order placement. We enlist premium logistics services to ensure your treasures reach you swiftly and safely, so you can start your ordered items without delay.

5. Content on Our Website

We don't stop at merely selling products; we also share informative articles about Korean skincare stuff at the Blog section. These articles cover topics like Korean toners, moisturizers, customized skincare routines, and more.

Our goal is to provide valuable knowledge assisting customers in selecting the right Korean skincare items and properly applying them. These blog posts are carefully curated and edited by our team of Korean skincare experts. They have received glowing praise and feedback from readers who learned how to build optimal Korean skincare regimens from their recommendations.

Building on this success, we have expanded our content recently to also extensively cover European skincare and luxury perfume. We break down topics like French serum technology, deciphering notes in Italian niche fragrances, and specialized European botanical ingredient glossaries.

Experiencing these products firsthand has only augmented our readers’ skincare education. However, all content on our site is for informational purposes only and is not intended to be a substitute for professional medical advice, diagnosis, or treatment.

6. Our Competitive Advantages

6.1. Lightning-Fast Dispatch & Delivery:

We understand that when you shop online, you want your products to reach you swiftly. That's why we take pride in our lightning-fast order processing and dispatch system. As soon as you confirm your order, our dedicated team works tirelessly to ensure that your items are packaged and shipped within a mere 24 hours. We know that your time is valuable, and we are committed to delivering your skincare and perfume treasures to your doorstep with unprecedented speed and efficiency. Say goodbye to the frustration of long wait times, and say hello to a skincare adventure that begins without delay.

6.2. Premium Shipping Options:

When it comes to the safe and timely delivery of your precious skincare products, we leave no stone unturned. LMCHING has established strategic partnerships with renowned logistics companies, including Aramex, DHL, DPEX, and FedEx®. These partnerships enable us to offer you a selection of premium shipping options for all international shipments. You can rest assured that your order will be handled with the utmost care and priority. Experience the peace of mind that comes with knowing your skincare and perfume essentials are in the hands of industry-leading courier services, ensuring they arrive at your doorstep in pristine condition and on schedule.

6.3. Exceptional Customer Service:

At LMCHING, your satisfaction is not just a priority; it's our unwavering commitment. We understand that your online shopping experience extends beyond the moment you place your order. From pre-order inquiries to post-order support and every step in between, our dedicated customer service team is here to cater to your every need. With an average response time of just 3 hours and 10 minutes, we don't just meet your expectations; we exceed them. We take pride in going the extra mile to address your questions, concerns, and requests promptly and professionally. Your LMCHING journey is our devotion, and we are here to make it as seamless and enjoyable as possible.

7. Our Award

After years of operation and dedicated service to our customers, we are proud to announce that we have been awarded the Google Trusted Store Badge by Google. This recognition is a great honor for us and serves as a source of motivation to further enhance the quality of our services.

Alongside our esteemed achievement of receiving the Google Trusted Store Badge, LMCHING is also proud to announce another significant accolade. We have been honored with the prestigious title of "The Most Reputable Global E-commerce Enterprise for Skincare and Beauty of the Year," awarded by BUSINESS INNOVATOR.

This respected multimedia platform, renowned for its insightful business information and marketing in Hong Kong, has recognized our unwavering commitment to excellence in the global e-commerce landscape for skincare and beauty products.

This award stands testament to our dedication to delivering not only quality products but also an exceptional online shopping experience, redefining the standards of beauty e-commerce on a global scale.

Furthermore, our commitment to customer satisfaction and quality service is reflected in our outstanding customer reviews. We are delighted to share that on Trustpilot, a platform known for genuine and unbiased customer feedback, LMCHING has been rated an impressive 4.9 out of 5 by hundreds of our customers. This rating is a true reflection of the trust and confidence our customers place in us and our products.

It motivates us to continuously strive for excellence and maintain the high standards that our customers have come to expect from LMCHING. These recognitions inspire us to uphold our mission of bringing the best in skincare and beauty to our customers worldwide, ensuring that every interaction with LMCHING is a step towards unparalleled beauty and wellness.

Award

GOOGLE

Google Trusted Store Badge

BUSINESS INNOVATOR

The Most Reputable Global E-commerce Enterprise for Skincare and Beauty of 2024

TRUSTPILOT

Rated an impressive 4.9 out of 5 by our customers

OUR FOUNDER

LI MIU CHING

• Secured exclusive distribution agreements with top beauty brands in 2018.
• Acquired the production chain of a Korean skincare brand in 2021, which has enabled us to conduct extensive research and development for our proprietary brands.

"We aim to inspire a sense of confidence and empowerment in every individual who uses our products, fostering a community of self-love and beauty that transcends borders."

8. Our Contact Information

• Full Business Name: LMCHING Group Limited
• Short Business Name: LMCHING
• Founder: Li Miu Ching
• Corporate Headquarters: Unit A, 1/F, Hoover Industrial Building, 38 Kwai Cheong Road, Kwai Chung, Hong Kong
• Middle East Headquarter: Building A2, IFZA Business Park, Dubai Silicon Oasis, Dubai, United Arab Emirates 
• Oceania Headquarters: 246-250 Whitehorse Rd, Balwyn VIC 3103, Australia
• Southeast Asia Headquarters: 2nd Floor, TSA Building, 43 Nguyen Son Ha, District 3, HCMC, Vietnam
• Email: yourexpert@lmching.com
• Hotline (9am-6pm HKT): +852 2119-0299
• Website: https://www.lmching.com/

We are committed to providing our customers with the best online shopping experience. Helping our customers to shop well and come back time and time again is the greatest pleasure for the LMCHING team and me.

Your Satisfaction is Our Obsession!

We hope you will always have a good time shopping at LMCHING!